Client: A new online fashion retailer

Objective: Increase brand visibility, website traffic, and improve the e-commerce store’s position in Google search results.

Challenge: The client’s website was struggling to appear on the first page of Google results despite having a unique and competitive product range. With minimal organic traffic and low brand recognition, the client was unable to compete with established competitors in their industry.

Solution:
We used our CTR SEO Traffic service to drive targeted brand searches. We optimized Google searches using keywords specific to the fashion industry and the client’s brand name. By conducting brand searches through real Chrome browsers with logged-in Gmail accounts, we ensured that the searches accurately reflected user engagement and the site's relevance to Google’s algorithms.

Strategy:

• Focused on brand searches to increase brand visibility and relevance.
• Leveraged Google Auto-Suggest by targeting popular search terms related to the brand, triggering a higher probability of appearing in auto-suggestions for users.
• Monitored user engagement metrics like time on site, bounce rate, and click-through-rate on inner links to fine-tune the traffic flow and maximize interactions.

Results:

• After just 3 weeks, the client’s brand moved from page 5 to page 2 of Google for targeted keywords.
• The client saw a 42% increase in branded search traffic, contributing to a 30% increase in overall conversions.
• The site’s Google Analytics data showed a noticeable improvement in user engagement, signaling higher relevance in Google’s ranking algorithms.